Our Core Values

Greater
Purpose
We believe that improvement and positive change come from understanding and trusting in unseen universal principles rather than from the seen world.

No Action,
No Decision
Taking confident action in the physical world is the natural result of positive internal change and is a requirement for a true decision.

Inherent
Value
Every person is unique and has infinite inherent value and worth. Expressing that uniqueness, inspired by a greater purpose, is the key to contribution.

Calmness
and Clarity
We believe that cultivating mental calmness and clarity allow us to access our highest thoughts and discover next steps in times of uncertainty.

Full
Ownership
We take full ownership of our lives and results, focusing on what we can do to improve rather than blaming others or circumstances.


Introducing Marco Lopez
Founder and President of Mindtune
I am Marco Lopez. I believe that every person, regardless of their background or upbringing, has unique gifts and qualities that can be accessed, developed and expressed with the help of Mindset Training. I worked for years in the pursuit of money over purpose, slowly drifting from the sources of my true joy. Despite pressure to conform to others’ expectations, I finally prioritized listening to what I REALLY wanted. I left my “golden handcuffs,” seeking a role more in harmony with my sense of personal mission. What began as a personal endeavor quickly evolved into Mindtune. Learning to listen to my true, authentic self was the best professional choice I ever made.
Mindtune Board of Mentors

ALFONSO LOPEZ
Co-Founder & Mental Clarity Specialist
Alfonso Lopez is the original architect behind many of Mindtune’s core teachings. With a Master’s from BYU and an experience teaching at the University of Texas, he later took his work global—coaching and writing across Africa, Dubai, Spain, and England. A lifelong student of human capacity, Al co-founded Mindtune alongside his son Marco, contributing the foundational methods for achieving stillness, clarity, and doubling mental performance.

Kirt M. Olson
Guide Through Legacy Writings
Kirt M. Olson penned principles that profoundly shaped his life and subsequently inspired his grandson, Marco Lopez. This larger-than-life hero was particularly instrumental in serving the people of Latin America, inspired by a profound love he had for them, even though he wasn’t of their culture. Among many other projects, Kirt brought the song, “Go My Son,” into being, which has inspired millions of people throughout the world. You’ll find Kirt’s ideas woven throughout Mindtune’s philosophy and content.

Mindtune Impacts Thousands
of People Every Year
Mindtune’s founder, Marco Lopez, leaves an indelible mark on audiences, both in person, and on digital platforms across the world. He engages business leaders with timeless mindfulness principles anchored in simple, practical application. Click on the links to experience business coaching that transcends traditional boundaries.